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No2ndPlace conducted ground-breaking, foundational research into the power of sport to drive societal change.

If you would like to receive a copy of our research, please download below.


This large-scale nationally representative quantitative study, for the first time, helps provide an understanding on the different ways that sport can help drive societal change through the lens of the entire sports eco-system;

Government, Sports Bodies, Media, Teams, Athletes, Sponsors and Fans.

The results delivered an undeniable underpinning of the working hypothesis:

Sport is the sleeping giant of social change in Australia

Thanks for your interest in
The Starting Line by No2ndPlace.

To receive a copy of the report, please email
and we will be in touch shortly.

We acknowledge the traditional owners of the land and water upon which we live and play and pay our respects to their Elders, past, present and emerging. We also wish to celebrate the contribution that Aboriginal and Torres Strait Islander people make to sport in Australia and the power of sport to promote reconciliation.

Always Was.
Always Will Be.