This is Greatness
No2ndPlace proudly partnered with the Sustainability team at FIFA Women’s World Cup 2023™ to develop the “This is Greatness” project – a digital initiative to encourage informed conversations about key social issues and direct fans towards resources, support networks and actions.
The heartbeat of the campaign is four beautiful films each focused on a key sustainability pillar, Accessibility and Inclusion, Human Rights, Safeguarding and Environmental Sustainability. Each film produced and shot with an entirely female or those that identify as female crew. Additionally, Kicking Off Conversation guides helped fans kick off conversations with their families, friends or colleagues on these social issues.Read More